Client | "Rules of Alchemy"
Industry | Gaming
Introduction
"Rules of Alchemy" isn’t just another game—it’s a spellbinding roguelike adventure that combines intricate RPG mechanics, thousands of items, and strategic combat in a world of endless possibilities. Rhythm Labs was tasked with crafting its distinct brand voice and creating a go-to-market strategy to ensure this magical title captured the attention of gamers worldwide.
Objective
Develop a unique brand voice that embodies the mystical, adventurous essence of Rules of Alchemy.
Build a go-to-market strategy to maximize the game’s visibility, engagement, and launch success.
Strategies and Tactics
1. Understanding the Game
Worked closely with developer Jabari Alii to deeply understand the game’s mechanics, unique selling points, and core appeal.
Analyzed the roguelike and RPG gaming landscape to identify differentiators that would make Rules of Alchemystand out.
2. Crafting the Brand Voice
Created a tone that was mystical, adventurous, and immersive—capturing the essence of alchemy and spellbinding gameplay.
Highlighted the game’s spell combo mechanics and strategic depth in all communications to hook both casual and hardcore gamers.
3. Go-To-Market Strategy
3.1 Digital Presence
Leveraged Steam’s platform with captivating trailers, developer diaries, and sneak peeks to generate buzz.
Launched a phased social media campaign featuring countdowns, behind-the-scenes content, and user-generated content challenges to engage the community.
3.2 Community Engagement
Organized beta testing sessions with influential gamers and streamers to create organic excitement and visibility.
Partnered with gaming forums and platforms for exclusive content, including interviews with Jabari Alii and sneak peeks.
3.3 Multi-Platform Launch
Simultaneously launched the game on PlayStation 4, Xbox One, and Microsoft Windows to maximize reach.
Collaborated with platform-specific influencers for tailored promotions.
3.4 Post-Launch Engagement
Actively monitored player feedback to address critical issues and improve the player experience.
Introduced DLC teasers and updates to keep the community engaged and invested in the game.
Results
Pre-Launch Buzz | Rules of Alchemy amassed substantial pre-registrations and wishlists on Steam, building anticipation well before release.
A Dedicated Fanbase | The unique brand voice resonated with players, establishing a loyal following even before launch.
Influencer Amplification | Key influencer partnerships expanded the game’s reach, ensuring a successful multi-platform launch.
Sustained Engagement | Post-launch updates and community-building efforts kept players returning, ensuring long-term success.
Conclusion
Rythm Labs didn’t just help launch Rules of Alchemy—we helped it enchant the gaming world. By combining a bold brand voice with a strategic launch plan, we ensured the game wasn’t just another title on the shelf. Instead, it became a must-play experience, capturing the imagination of gamers everywhere and leaving a lasting mark on the industry.