Client | Walt Disney World
Industry | Entertainment, Hospitality
Objective
Walt Disney World wanted to remind the world that their magic isn’t just something you watch—it’s something you live. So, they launched the "WDW Best Day Ever" channel to show how everyday people and fan-favorite YouTubers could turn a visit into something unforgettable. Rythm’s job? To make sure this campaign didn’t just create buzz—it created memories.
Challenge
Standing Out in the Noise | The internet’s crowded, and Disney needed to cut through with content that felt as magical as a trip to the park.
Keeping It Real | Authenticity was key—viewers had to see the magic as something they could experience, not just watch.
Balancing the Line | The campaign had to feel organic, not like just another ad.
Solution
Rythm tapped into Disney’s timeless magic and mixed it with fresh, digital-first strategies to create something that didn’t just look good—it felt good.
1. Star Power Done Right
We partnered with Disney Channel stars and YouTubers to create the Best Day Ever series, using their influence to connect with Disney’s core audience.
By letting these personalities experience the park their way, the content felt real, relatable, and, most importantly, fun.
2. A Content Buffet
We gave viewers more than just episodes. Behind-the-scenes clips, bonus footage, and park exploration moments let audiences experience the magic from all angles.
We didn’t just show rides and attractions; we highlighted those hidden gems that make Disney unforgettable.
3. Digital Magic
Social media campaigns drove the buzz, with countdowns, exclusive sneak peeks, and hashtag challenges that had fans sharing their own Disney moments.
We made sure Disney’s new Pathways Platform got the spotlight, connecting fans to planning tools for their own "Best Day Ever."
4. Disney-Level Quality
Every piece of content—from the episodes to bonus clips—was produced with the same attention to detail that Disney is famous for.
The goal was simple: capture real moments of joy that didn’t feel forced or scripted.
Results
Engagement on Fire: The mix of relatable influencers and Disney’s magic led to a surge in views, shares, and interactions.
Expanded Reach: New audiences flocked to the channel, turning casual viewers into Disney dreamers.
Fans Took Over: Custom hashtags exploded with user-generated content, proving the campaign wasn’t just a success—it was a movement.
More Feet in the Parks: The excitement translated into action, with more people planning their own Disney adventures.
Conclusion
Rythm didn’t just help Disney launch a campaign; we helped them show the world what magic really looks like. The WDW Best Day Ever series didn’t just tell a story—it made people feel like they were part of it. Because at the end of the day, Disney isn’t just a destination—it’s a feeling, and we made sure that feeling shined in every single frame.